How To Pick The Best Domain Name For Your Website?

18/12/2011
How To Pick The Best Domain Name For Your Website?

Selecting the perfect domain name for your website is the most important and oftentimes, hardest step in establishing a web presence.

Your domain name automatically becomes your brand name, whether you intend it or not. It will forever after affect how your company is perceived.

Here's what to look for in a good domain name.
 Use Descriptive Keywords

Descriptive domain names may or may not be the actual name of your company, but they do describe what you do.
If you’re going for a descriptive URL, take the time to do some research on good keywords, and then fit those keywords into your domain name.

 Shorter is better

Long URLs are hard for people to remember – and even harder to type. Avoid anything over 15 characters if you can! 
Tip: K.I.S.S. (Keep it Short and Sweet!)
Avoid slurls

Before buying a domain name, double check that it doesn’t spell something potentially misleading or funny (for example, the website for WhoRepresents.com, a celebrity agency finder, can be mistaken for WhorePresents.com)! 

 Pick Your Domain Extension

Sure, “.com” is the most common, easy to remember domain extension. But a .com domain extension can also be pricey and limiting (because there are already so many registered domains out there). Consider using an alternate domain extension, like .org (if you’re an organization), .net, .co, .biz, or .info. Do not let a domain extension box you into a less-than-ideal domain name.


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