Why Is Customer Care So Important?
- A happy customer who got his issue resolved will only tell about 4 to 6 people.
- While a dissatisfied consumer will tell between 9 and 15 people about their experience.
- It takes 12 positive service experiences to make up for just 1 negative experience.
- Attracting a new customer costs 5 times as much as keeping an existing one.
- 91% of unhappy customers will not do business willingly with your organization again.
- 86% of consumers quit doing business with a company because of a bad customer experience.
- 74% customers would be prepared to pay more for a product if it came with better service.
- In a B2B engagement, ‘delighted’ customers are 5 TIMES more likely to plan on repurchasing than merely satisfied customers!
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